E-réputation : prenez votre temps

par | Août 17, 2013 | e-Réputation | 731 commentaires

Personal Branding : Soyez bien préparé

Personal Branding : Soyez bien préparé

Il est facile d’écrire de longs paragraphes, dans un cours laps de temps. Mais souvent, en agissant de cette manière, on loupe l’essentiel. Pour que votre présence sur Internet soit plus synthétique et plus claire, il faut adopter quelques techniques d’écriture web et de réflexion.

 

    • Adaptez vous à votre public

Sur Internet, les durées sont réduites. Non seulement il faut séduire les visiteurs immédiatement, avec un design attractif, mais il faut ensuite les garder, en prenant en compte que, même si vos visiteurs sont sur un blog, ils n’aiment pas beaucoup lire. A vous d’être synthétique, surtout dans les premières lignes de vos textes, pour que vos lecteurs aient envie de voir ce que vous avez à dire.

    • Première relecture : On coupe !

Le moyen le plus évident d’arriver à un contenu plus optimiser, c’est de vous relire, et de couper le superflu. L’exercice sera peut-être un peu complexe. Vous vous sentirez sans doute un peu coupable, de massacrer ainsi vos jolies tournures de phrases. Mais au fur et à mesure, et avec un peu de talent, vous serez naturellement plus concis, et un nouveau style apparaitra. Aller à l’essentiel, voilà votre objectif.

    • Beaucoup de plateformes, de moins en moins de temps

Les blogs sont les vétérans d’une lointaine époque du web, dans laquelle les réseaux sociaux n’existaient pas. Aujourd’hui, les espaces personnels se sont multipliés. Nous disposons de plus en plus de lieux où écrire, et donc de moins en moins de temps. Et moins on prend le temps, moins nos messages sont pertinents. C’est pour cette raison qu’il faut faire des choix. Quelques réseaux sociaux, c’est bien, mais pas la peine d’avoir un compte sur tous. Twitter est l’exemple ultime de toutes ces évolutions : on doit écrire un message pertinent, en 140 caractères seulement. Voilà un exercice qui vous habituera à optimiser vos textes.

    • Soyez organisé

Si vous prenez votre campagne de personal branding sérieusement, il va falloir que vous soyez capable de vous organiser. Déterminez tout d’abord le nombre de comptes sociaux que vous pouvez mettre à jour régulièrement. Déterminez ensuite le temps que vous pouvez consacrer à chacun quotidiennement, et déduisez le nombre d’articles que vous êtes capable de produire. Ce sera probablement un peu laborieux au début, mais c’est moins drastique qu’il n’y parait. Vous apprendrez de cette façon à optimiser et votre temps, et vos propos. Vous devriez voir des résultats sur votre marque personnelle rapidement.

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