Comment améliorer son PageRank ?
Pour beaucoup, obtenir un fort pagerank pour leur site est important. Mais comment cela est-il possible ? Quelles sont les solutions pour y arriver ? Et surtout, qu’est-ce qu’un PageRank ?
Cet outil permet de calculer la popularité d’un site internet. En d’autres termes, si beaucoup de sites ont un lien vers le votre, cela veut dire que votre site est aimé, voire utile et c’est ce qui fera monter votre PageRank et vous permettra, plus facilement, d’être en bonne position sur les moteurs de recherche.
Théoriquement, il est simple d’améliorer son PageRank, il faut un peu de technique.
Il faut déjà avoir en tête que le PageRank ne se calcule pas pour la totalité de votre site, non, chaque page a son propre PageRank, c’est pourquoi il est important de toutes les optimiser.
Voici donc plusieurs choses à faire pour tenter d’améliorer le PageRank des pages de son site grâce à l’obtention de plusieurs liens vers votre site :
-
Choisir des pages avec un bon PageRank
C’est une des étapes les plus importantes car avoir des pages à fort PageRank pointant vers votre site a plusieurs avantages : augmenter votre PageRank mais aussi le nombre de visiteurs, en toute logique. -
Choisir des pages avec peu de liens sortants
Cela peut paraître tout bête mais ce type de lien sera plus efficace pour faire augmenter votre PageRank. Il est aussi primordial de vérifier que la page où est votre lien est bien indexée (il suffit de regarder le fichier robots.txt du site ou sa balise Meta robots). -
Obtenir des liens non réciproques
Plus difficile à faire, mais véritablement utile. Pour faire simple, si un site fait un lien vers le votre sans que vous, vous fassiez un lien en retour sur votre site vers le sien, votre popularité augmentera et votre PageRank aussi, dans une certaine mesure. -
Faire de la netlinking
Echanger des liens avec d’autres webmasters en établissant une sorte de « partenariat » peut véritablement augmenter votre PageRank si ces échanges se font intelligement. Pour cela, privilégiez les sites référence avec un fort PageRank. -
S’inscrire dans les annuaires
L’inscription dans les annuaires permet d’obtenir des backlinks facilement et simplement. Mais de la même façon que pour le netlinking, il est important de bien choisir ses annuaires, selon les thèmes mais aussi la popularité de ceux-ci. -
Mettre en place un maillage interne à votre site
Lier vos pages entre elles permet d’augmenter leur PageRank. Mais attention, cette technique est assez fragile car comme pour les externes, plus une page a de liens et moins la popularité est prise en compte. Il faut donc lier savamment ses pages pour ne pas causer l’effet inverse. Par exemple, vous pouvez lier votre page d’accueil à une page profonde de votre site, cela transferera un peu du PageRank de votre page d’accueil à une page qui n’en a pas. -
Créer du contenu original
Et oui, on ne le dira pas assez, le contenu reste roi. Si vous passionnez vos lecteurs, il y a de fortes chances pour qu’ils reviennent, qu’ils fassent peut-être un lien vers votre site et qu’ils incitent d’autres personnes à visiter votre site, ce qui augmentera considèrablement votre popularité et ainsi, votre PageRank.
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