6 erreurs SEO à éviter pour le référencement de son site
Parfois, même si l’on est un pro du référencement, on oublie quelques petits détails importants et on fait des erreurs. Voici donc les 6 choses à éviter absolument pour le référencement de son site.
Bien sûr, il existe énormément d’erreurs à éviter pour obtenir un bon résultat pour le référencement de son site. Mais la liste serait trop longue, c’est pourquoi je suis restée à 6 (et aussi parce que c’est un chiffre que j’aime bien, accessoirement).
Utiliser les balises meta keywords
Et oui, cela peut vous surprendre mais les balises meta keywords ne servent plus à rien. Matt Cutts, notre gourou à tous, l’a bien spécifié. Ne surcharger pas vos pages de mots clés, cela ne fera que l’effet inverse.Mettre des titres similaires et peu optimisé sur toutes les pages
Les titres des pages sont très importants, ils sont le reflet de votre site. Il faut donc mettre des mots clés en rapport avec le sujet de votre page et ne pas surcharger. Un bon titre possède en moyenne 70 caractères.Ne pas réécrire les URL
L’injection de mots clés dans les URL est primordiale. Même si c’est un détail et qu’encore trop peu de personnes le font, cette pratique peut changer considérablement votre technique SEO et améliorer votre référencement (si c’est couplé avec d’autres techniques, bien sûr).Ne jamais mettre à jour son site
C’est un fait, Google aime l’actualité. Ne pas mettre à jour son site équivaut à le laisser mourir dans les méandres du web profond. Si vous souhaitez améliorer ou juste garder un bon référencement, vous n’échapperez pas à cette partie.Écrire en mots clés
Bien sûr, la répétition des mots clés dans les meta tags et le contenu est importante mais il ne faut pas en abuser. Le contenu doit être lisible et agréable pour le lecteur qui, le cas échéant, ne reviendra pas sur votre site.Ne pas structurer son site
Un bon référencement passe forcément par une bonne structure. En d’autres termes, utilisez des H (H1, H2…) pour donner une hiérarchie à vos titres par exemple mais aussi des listes. Les moteurs de recherche aiment l’ordre.
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